Governments in both the US and Canada use marketing to try and help reduce the instances of sexual violence. Three campaigns are analyzed to determine which of the 10 Rules of Social Marketing are being utilized.
Today I want to talk to you about a topic close that is close to my heart, and that is my boobs. Or boobs in general really. Did you know that in 2012, breast cancer was the most common type of cancer in women worldwide with nearly 1.7 million new cases? Or that it is … Continue reading Every month is breast cancer awareness month.
Over 75% of Americans consider themselves environmentalists, do you?Ads make claims like this to invoke social norms, the behaviours that are considered acceptable in a group or society.
“Awww look at that adorable Quiver Tree, don’t you want to help save him?” ...is not a phrase we commonly hear when talking about conservation efforts. We’re all familiar with the photo of a polar bear floating away on a melting sheet of ice, or the adorable tree frog with the big buggy eyes – … Continue reading How the “Power of Cute” is saving the planet
When you make landscaping decisions, do you consider the wider environmental effects? Ingrid Berg explains the link between your yard choices and the local water systems.