When you make landscaping decisions, do you consider the wider environmental effects? Ingrid Berg explains the link between your yard choices and the local water systems.
A social marketers perception of what happened at the COP21, and what it means for behavioural change.
Sounds a bit too good to be true doesn’t it? An app to save the world? Some apps are not only created to providing a single service to the user, but also to create a social change. In this post I will look at some examples of different apps created to also create a social … Continue reading How an app can help save the world
This week I had the opportunity to sit down with Rob Shirkey, founder of the non-profit organization Our Horizon to discuss their efforts in climate change awareness. In an unprecedented, qualitative messaging strategy that can reach the public on a global scale, Our Horizon proposes climate change warning labels on gas pumps that sends one … Continue reading Climate Warnings: A Simple Sticker with the Potential for Global Impact
Energy conservation is an important part of building a sustainable future, but how do you encourage others to conserve? Especially when, like university students living on campus, they don't have the financial incentive to reduce their energy bill? Competition and goal setting are two options that could help build motivation for positive behavioural change.