Climate Warnings: A Simple Sticker with the Potential for Global Impact

This week I had the opportunity to sit down with Rob Shirkey, founder of the non-profit organization Our Horizon to discuss their efforts in climate change awareness. In an unprecedented, qualitative messaging strategy that can reach the public on a global scale, Our Horizon proposes climate change warning labels on gas pumps that sends one … Continue reading Climate Warnings: A Simple Sticker with the Potential for Global Impact

Competition vs. Goal Setting in Energy Conservation

Energy conservation is an important part of building a sustainable future, but how do you encourage others to conserve? Especially when, like university students living on campus, they don't have the financial incentive to reduce their energy bill? Competition and goal setting are two options that could help build motivation for positive behavioural change.