Plastic has been a pretty hot topic in the UK in the past few weeks. A recent Guardian article stated that 38.5 million plastic bottles are purchased in the United Kingdom every day, and just over half of them are recycled. About 16 million end up in landfills, burned or get into the environment and … Continue reading The War on Plastic Water Bottles
[Happy New Year! It is that time of the year when you start seeing articles about how you are probably already failing your new resolutions, and tips to help you keep them. At I Ctrl Shift we may have a few articles like that…. So this year to switch it up a bit, I have … Continue reading How I will create change in my community in 2018
Governments in both the US and Canada use marketing to try and help reduce the instances of sexual violence. Three campaigns are analyzed to determine which of the 10 Rules of Social Marketing are being utilized.
This week I had the opportunity to sit down with Rob Shirkey, founder of the non-profit organization Our Horizon to discuss their efforts in climate change awareness. In an unprecedented, qualitative messaging strategy that can reach the public on a global scale, Our Horizon proposes climate change warning labels on gas pumps that sends one … Continue reading Climate Warnings: A Simple Sticker with the Potential for Global Impact
My first experience of social marketing was the my final year of my undergraduate degree at the University of Brighton. The more I learnt about the topic, the more interested I became, which ultimately lead to me going on to write my dissertation on the topic. Even after studying the topic under an academic lens … Continue reading Social Marketing Academics vs. Practice