Governments in both the US and Canada use marketing to try and help reduce the instances of sexual violence. Three campaigns are analyzed to determine which of the 10 Rules of Social Marketing are being utilized.
This week I had the opportunity to sit down with Rob Shirkey, founder of the non-profit organization Our Horizon to discuss their efforts in climate change awareness. In an unprecedented, qualitative messaging strategy that can reach the public on a global scale, Our Horizon proposes climate change warning labels on gas pumps that sends one … Continue reading Climate Warnings: A Simple Sticker with the Potential for Global Impact
My first experience of social marketing was the my final year of my undergraduate degree at the University of Brighton. The more I learnt about the topic, the more interested I became, which ultimately lead to me going on to write my dissertation on the topic. Even after studying the topic under an academic lens … Continue reading Social Marketing Academics vs. Practice
Imagine. You’re a young, ambitious individual, you think the world is complicated – fascinating even – and you embrace change. You’re motivated by transparency and fairness in the world, you buy ethical products or at least think about it and you want to make your own choices in life. Wasn’t that hard to imagine, was … Continue reading Values Modes
When it comes to style, there is one way everyone hopes to look: effortless. We have all side-eyed an ensemble on the street that flares fashion envy within us. The kind of outfit that makes you think, I wish I could pull that off. As you daydream of yourself in the same outfit, you also … Continue reading Let’s be Trendy & Environmentally Friendly!