February is history month! Check out the first instalment, in a look back at the evolution of social marketing.
University students get a lot of attention, especially from certain industries. A lot of students actually get jobs as "Student Ambassadors", which basically means they tell tell other students to get this credit card, or read that magazine. Here in the UK, everyday I come home and there is a pile of ads promoting the … Continue reading Targeting University Students
I will start this article with some personal life news. I have officially started my Masters program and am now studying social marketing in the beautiful city of Brighton, England! I will now be living my #studentlife on the sea coast. One really interesting thing about my program is that there are 61 people studying … Continue reading Why Nature Conservation Matters
In the past 24 hours, how many ads have you seen? What are those ads for? Soft drinks? Clothing? Electronics? And how many of those things do you need? I mean really. If you take any introductory marketing course, one of the first things you learn is the history of the marketing discipline. With the start … Continue reading Don’t Buy This
Not only are fear appeals ineffective, but there are ethical issues to using them. You don't need threats for environmental behaviour change.