Whether you missed the World Social Marketing Conference in Washington D.C., or you already forget what happened there, we have summarized the key takeaways for environmental professionals.
Five sessions focused on environmental issues that you won't want to miss this May, whether you work in sustainability or not.
Ugly Christmas Sweaters began rooted in the environmental value of re-use, however it has strayed from that path and become another victim of fast fashion. How did this happen, and how do we bring Ugly Christmas Sweaters back from the dark side?
Energy conservation is an important part of building a sustainable future, but how do you encourage others to conserve? Especially when, like university students living on campus, they don't have the financial incentive to reduce their energy bill? Competition and goal setting are two options that could help build motivation for positive behavioural change.
When looking at the history of social marketing, it is clear that the key theories have been built around the field of health, making environmental social marketing a more difficult task.