About Us

The 10 Rules of Social Marketing were developed in 2014 by 5 students at the University of Waterloo in Canada. The project was led by Dr. Jennifer Lynes, and the rules were presented as a poster presentation at the 2015 World Social Marketing Conference in Sydney, Australia. The i ctrl shift blog was created to continue the discussion and improvement of these rules. The purpose of the blog has evolved in the last few years to incorporate more general discussions around social marketing principles, and help to spread social marketing principles.

Alison Carlyle – Founder & Editor

AlisonA #foreverstudent with an environmental focus. Recently finished a Masters of Science in Social Marketing from the University of Brighton and looking for a full-time position in the UK.


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