The Art of Happiness

The first campaign I introduced on the blog is still the one I am most passionate about now, and one that I believe deserves to make the list of top campaigns in 2015.

Action for Happiness is a campaign that speaks to everyone. It crosses continents, cultures and generations and is something that everyone can incorporate into their life to improve their overall wellbeing.

Ultimately, happiness is what matters most in people’s lives.

The very concept of this campaign, and what it is trying to achieve is enough to make it to one of the top campaigns of the year, never mind the great content, interactive features and educational components of the campaign.

What makes a campaign great? 

Is it it’s ability to reach people? Is it in the hard numbers of behaviours it’s been able to change? Is it in the concept of the campaign? Who’s on board promoting the initiative?

The answer to a number of these questions may be rather subjective, but that’s the nature of these “best of” lists isn’t it?

Action for Happiness

Their goal is simple: to create more happiness and less misery in the world around us.

How do they plan on doing that? Using scientific research to shape happiness indicators and recommendations, they ask people to make happiness a priority in their everyday life and pledge to create more happiness in the world, by following a number of their tips.

The UK based organization Action for Happiness has a global reach, and works with people all over the world who are interested in learning how the science of well-being can improve your daily life, and in turn society overall.

You may be asking yourself: “Can happiness actually be measured?”


Did You Know…Although happiness is a subjective self-assessment, research has shown that self-reported happiness levels correlate with actual body measurements, such as a person’s blood pressure, heart rate and immune system function?

In fact, happiness levels have been tracked by countries all over the world for decades now.

Happiness is increasingly considered a proper measure of social progress and a goal of public policy –  World Happiness Report 2015

The World Happiness Report has taken data collected from the World Gallup poll from people in over 150 different countries and ranked countries on a scale of 0-10. Data used to determine a country’s place on the scale include the following:

  • Income
  • Healthy years of life expectancy
  • Availability of social support
  • Generosity (i.e. how many people have donated to charity in the last month)
  • Perceptions of corruption in government and business
  • Individuals’ perceptions of their personal freedoms

Below is a snapshot taken from the report of the top 10 ranked countries from the 2015 report. For access to the full report, and to see where your country stands in the ranking, click here.

Screen Shot 2015-12-16 at 6.37.39 PM.png

Canada ranks 5th! #proudCanadian

I believe that the goal of a campaign is just as important as it’s ability to convey that goal, and inspire people to change their behaviours. Being mindful in your daily life to incorporate more happiness than misery is often overlooked, and for that reason I am so thankful this campaign exists! Not only does the campaign incorporate a number of great social marketing practices, as discussed in the January post, it also focuses on such an important topic. For that reason, it’s my pick for an awesome campaign of 2015!

If you’re interested in learning more about the campaign, or want to pledge to create more happiness and less misery in the world check out their website

Happy holidays everyone!

Bio-Alex (1)


Action for Happiness Website

World Happiness Report 2015


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