Active transportation is good for your heart, for your cheque book, and for the environment. So why doesn’t everyone put a spring in their step?
Alison hinted at two of the big hurdles last week: distance and time required. Commuters are also concerned with poor weather, inconvenience and safety.
The good news is we can hurdle over these barriers!
MOMMY WOW! I CAN HURDLE NOW!
Many Canadian cities are facilitating behaviour change by investing in infrastructure, like bike lanes, bus shelters, and skywalks.
Retrieved from National Post: New Fort McMurray shelters have doors to keep the cold out and a button inside that, when pressed, rushes warm air down from a heater in the ceiling for 10 minutes (Photo Credit: Regional Municipality of Wood Buffalo)
But in rural communities, these big ticket items are often out of reach.That’s why it is important that citizens look for alternative partnerships and mechanisms to facilitate change.
The Share the Road campaign addresses safety concerns by challenging drivers and cyclists to be considerate of each other. This “ask” works with or without bike lane infrastructure.
Applications are another tool that requires little to no investment. Active Lions is an application developed as a result of social marketing research for the Penn State community. Staff and students can use the app to determine the most efficient route/mode of transit and the current weather. They can also see the health and environmental benefits of their decision. Not all applications have as many features as this one. So chances are you will need to flip through a couple of your applications to get all the info.
The tactics don’t end there! Check out more of them below. Also, if you have a strategy that I haven’t mentioned throw it in the comment section.
10 Hurdling Tactics:
|Common Barrier||Infrastructure/Information||Behaviour Change|
|Distance and Time||
* I applied the inversion technique and asked myself: why is active transit convenient? Passing on the gas pump and parking were two things that came to mind. Less pressure to go to the gym was another.
“A good hurdler has to be completely familiar with everything that goes on so if something happens he can automatically make an adjustment.”