ENERGY DIET [You can put away the juicer. This kind of diet focuses on your energy consumption, not on your carb intake]

February, it is cold, it is dark, and your last energy bill shows a number you do not want to see. So what do you do? Well, you can put on a sweater, or you can commit to improvements around the house. We suggest you do both!

This month we are looking at how different organizations like, governments, non-profits and businesses, are leveraging social marketing principles to reduce your home’s energy footprint.


How much energy do you binge on?Calculate your personal emissions with a carbon calculator.  Click here if you live in Canada. Or here if you live in the United States.


  1. Test your energy diet knowledge with the Fortis Energy House Quiz
  1. Wear layers

Did you know that heating accounts for 80% of residential energy use in Canada? National Sweater Day suggests that we lower the thermostat and toss on a sweater. This year WWF’s National Sweater Day falls on February 5th. Missed it? Not to worry, every day can be a sweater day.

  1. Make one or more improvement(s) to your home
  • Install a programmable thermometer and set it to 20°C when home and 17°C when out or asleep
  • Find and seal leaks in your duct system
  • Swap out incandescent light bulbs with compact fluorescent light bulbs
  • Caulk and weatherstrip around windows and doors
  • Add insulation to your attic

The following table includes examples of campaigns aimed at reducing residential energy usage. Some of them suggest additional changes that you can implement around your home.  Others offer rebates and incentives to homeowners.

Table 1: Campaigns Aimed at Reducing Residential Energy Usage

Government Non-Profit Business
National Energy Star Shell/Canadian Geographic Magazine Union GasShell/Canadian Geographic Magazine
Provincial/State LiveSmart BCEfficiency NB Arctic Energy Alliance (NWT)Greensaver (ON) Duke Energy Progress (NC)BC Hydro

Other Rebate and Incentive Programs (By Province)

Regional Bay Area Regional Energy Network Project NeutralREEP
  1. Join the conversation in the comments section. Share what actions you’ve made a priority in your home and why!


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